At the bread and butter brand consulting LLC, we began our journey as a strategic brand consulting agency in 2004 in the heart of London, providing market insights and integrated branding that encompasses innovative brand strategy. We are called 'the bread and butter' because branding is the fundamental basis of all business, much as bread and butter are considered foundational to our everyday lives. The company has been expanding its global impact since the establishment of its Seoul headquarters in 2009, culminating more recently in the opening of a US branch in New York during 2021. the bread and butter not only specialize in retail consulting and branding but is also committed to providing clients with strategic insights. These insights ensure our clients’ success and guide them to sustain their brand management and growth, hence the 'sustainable branding' label we attribute to our positive branding impact. Importantly, the bread and butter always upholds our purpose as a benefit-driven branding business that creates a positive social impact. These impacts of the bread and butter have been recognized internationally, as the company became Certified B-Corporation in 2018.